The World’s Smallest Ad Campaign Is Coming to the Kentucky Derby

Johannes Leonardo shrinks it up for MassMutual

The charmingly diminutive approach takes inspiration from the one item more ubiquitous at the event than oversized hats and mint juleps: binoculars. MassMutual

Johannes Leonardo thinks small in its Kentucky Derby ad for MassMutual. Really small.

@ErikDOster Erik Oster is Adweek's senior writer covering Agencies.