Awards & Honors

'The Uncensored Library,' Using Minecraft as a Home for Press Freedom, Wins ADC Top Honors

The Reporters Without Borders project cleverly used Minecraft to spread freedom of the press

A large Minecraft building shaped like a maze is labeled The Labyrinth of Truth
DDB Germany, MediaMonks Hilversum and Blockworks London used Minecraft to bring uncensored articles to countries that tried to keep the stories out.Reporters Without Borders
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By David Griner

June 9, 2021

When is a library also a Trojan Horse? When it’s built in Minecraft as a way to slip uncensored articles into countries known for suppressing media coverage.

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David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

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