The Tampa Bay Lightning's Melted Championship Ice Will be Turned Into Beer by Coors Light

Limited-edition Champions Ice will only be available locally

Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.

What’s colder than the Rockies? Tampa Bay. Well, its ice rink maybe.

The city’s hockey team, the Tampa Bay Lightning, just won its second consecutive NHL championship, and to celebrate, Coors Light—the official beer of the Lightning—is concocting a beer made with actual ice from the Stanley Cup Final.

Coors Light Champions Ice is made with help from agency DDB, and is reportedly the first beer ever to be produced in such a fashion. The ice from Amalie Arena was scraped and collected after the game, then transported to the brewery in Golden, Colo.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in