The Death of the Global Chief Creative Officer

Agency leaders reevaluate a critical role

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In March, JWT CEO Tamara Ingram wrote an all-staff memo to announce that she and other leaders were “reimagining the future” of the world’s oldest ad agency. Its key take-away: This future would not include global chief creative officer Matt Eastwood or anyone else holding that title.

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This story first appeared in the May 21, 2018, issue of Adweek magazine. Click here to subscribe.