Early this morning, conservative blog The Daily Caller identified freelance copywriter and agency veteran Matt Rivitz as the founder and primary force behind Sleeping Giants, a social media group created to help pressure brands to pull their ads from Breitbart and other right-wing media entities.
The Daily Caller Names Founder of Sleeping Giants, Which Organized Breitbart Advertiser Boycotts
Copywriter Matt Rivitz issues statement on Twitter in response
