The Daily Caller Names Founder of Sleeping Giants, Which Organized Breitbart Advertiser Boycotts

Copywriter Matt Rivitz issues statement on Twitter in response

Early this morning, conservative blog The Daily Caller identified freelance copywriter and agency veteran Matt Rivitz as the founder and primary force behind Sleeping Giants, a social media group created to help pressure brands to pull their ads from Breitbart and other right-wing media entities.