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When screen-fatigued, sleep-deprived employees shrug off pleas from friends and family to take a step back from work, the next logical step is to employ a theatrical cracker to deliver the message.
In recognition of Mental Health Awareness Month, Canadian charity Nabs and creative agency Cossette did just that. In a new spot, an anthropomorphic cracker uses a sleepless woman’s desk as a stage to perform the jazzy original song “This Job Can Break You If You Let It.”