Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
When screen-fatigued, sleep-deprived employees shrug off pleas from friends and family to take a step back from work, the next logical step is to employ a theatrical cracker to deliver the message.
In recognition of Mental Health Awareness Month, Canadian charity Nabs and creative agency Cossette did just that. In a new spot, an anthropomorphic cracker uses a sleepless woman’s desk as a stage to perform the jazzy original song “This Job Can Break You If You Let It.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in