The Ad Council and Matthew McConaughey Want to Help You Contribute to Hurricane Harvey Relief

Austin's GSD&M handled creative

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Hurricane Harvey has dominated the news, as viewers around the world have watched its winds and record-breaking rainfall devastate southern Texas.

Since making landfall last Friday, Harvey has killed at least 47 people and displaced thousands more. Estimates of its ultimate cost have run into the hundreds of billions, even as the biggest storm to hit the U.S. in more than a decade remains active.

Many Americans have donated and shared information on how best to help out via social media, and today, the ad industry made its own formal effort with a PSA campaign from the Ad Council.

The first video, created by Free Range Studios, directs viewers to, an



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