The 2016 Election Inspired This Woman to Launch an Agency Devoted to Progressive Politics

Collective Agency started as a 'passion project' for Kathryn Jones

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For Kathryn Jones (and, likely, countless other Americans), the 2016 election of U.S. President Donald Trump came as a wakeup call. And now, she’s taking action.

Jones, a longtime executive in the digital media space—in 2011, she founded VirtualArtsTV, which produces multi-camera, live-streaming events for performance-arts clients—has officially opened her latest venture: Collective Agency, a grassroots digital, social-first media agency for progressive campaigns, groups, foundations and PACs.

Collective’s mission is to “arm the progressive movement with the social content it sorely lacked,” Jones told Adweek, alluding to Russia’s efforts to influence voters in favor of Trump through social media hacks.

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