The 10 Biggest Creative and Media Account Changes of 2022

The industry vied for blue-chip QSR and beer brands this year

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While fewer accounts changed hands this year compared to 2021, there were a number of significant moves. Interestingly, the big account changes can be categorized into the following groups: QSR, alcoholic beverages, automotive and retail. Of the ten accounts that made it into this story, Adweek estimates four are worth more than $1 billion each.

There were fewer consolidation plays this year than last. In 2021, CMOs streamlined their rosters, in some cases assigning entire marketing portfolios to a single holding company.



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