TBWA's New Global Creative Chief Has a Title That Hints at the Agency's Future

Ben Williams, joining from R/GA, shows how TBWA is focusing on experience and product

TBWAWorldwide, whose network includes Apple’s bespoke agency, today announced it has found a new global creative chief. But unlike his predecessors, Ben Williams will have a new title and a wider remit that highlights where TBWA is investing for its future.