TBWA\Melbourne Created a Colorful Fleet to Welcome Climate Activist Greta Thunberg to NYC

Each of the 17 boats represented a UN Sustainable Development Goal

TBWA\Melbourne helped the UN greet activist Greta Thunberg with branded boats upon her arrival to Manhattan. TBWA\Melbourne

Greta Thunberg made quite the entrance to New York. After sailing across the Atlantic for two weeks on an emissions-free yacht, the 16-year-old climate change activist from Sweden was greeted by both crowds and a fleet of boats when she arrived in Manhattan earlier this week.

@Minda_Smiley minda.smiley@adweek.com Minda Smiley is deputy Agencies editor at Adweek.