TBWA\Melbourne Created a Colorful Fleet to Welcome Climate Activist Greta Thunberg to NYC

Each of the 17 boats represented a UN Sustainable Development Goal

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

Greta Thunberg made quite the entrance to New York. After sailing across the Atlantic for two weeks on an emissions-free yacht, the 16-year-old climate change activist from Sweden was greeted by both crowds and a fleet of boats when she arrived in Manhattan earlier this week.

Thunberg is visiting New York for the UN Climate Action Summit next month, which explains why the global organization marked her arrival with 17 boats, each representing one of its Sustainable

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in