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TBWA\London is rounding out its leadership team today, announcing Sara Tate as the new CEO of the agency.
The agency reported that both Brian Swords, managing director of TBWA\London, and Peter Souter, global creative director and chairman of the TBWA\London, will retain their current roles.
Tate most recently worked at Lucky Generals as a partner shortly after TBWA Worldwide took over a majority stake in the London creative agency in February.
“We are an agency group on the rise and not interested in looking for yesterday’s comfortable CEOs.
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