TBWA\Chiat\Day New York worked with Thomson Reuters Foundation on a campaign utilizing the popularity of “unboxing” videos to educate viewers about the reality of an issue they probably associate with the long-distant past: slavery.
TBWA Teamed Up With YouTube Influencer Jacques Slade to Raise Awareness of Modern Slavery
In partnership with Thomson Reuters Foundation
The sneakers were created in collaboration with shoe designer The Shoe Surgeon.
TBWA\Chiat\Day New York
