TBWA Teamed Up With YouTube Influencer Jacques Slade to Raise Awareness of Modern Slavery

In partnership with Thomson Reuters Foundation

The sneakers were created in collaboration with shoe designer The Shoe Surgeon. TBWA\Chiat\Day New York

TBWA\Chiat\Day New York worked with Thomson Reuters Foundation on a campaign utilizing the popularity of “unboxing” videos to educate viewers about the reality of an issue they probably associate with the long-distant past: slavery.

@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.