T-Mobile Names IPG’s Initiative as US Media Agency of Record

The appointment follows a review in the wake of the Sprint merger last year

t-mobile and initiative logos on a bright pink background
T-Mobile previously worked with Horizon, Spark Foundry and Essence. T-Mobile, Initiative

T-Mobile will have a new agency partner to handle its media buying and planning in the U.S., ending relationships with three incumbent holding companies in the process.

@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.