T-Mobile Is Reviewing Its $1.6 Billion US Media Account

Incumbents Publicis Groupe, Essence and Horizon have been invited to participate in the process

T-Mobile sign
The review follows the merger of Sprint and T-Mobile earlier this year. Getty Images

As 2020 draws to a close, T-Mobile has launched a review of its U.S. media buying and planning business, in a process managed by IDComms.

@ErikDOster erik.oster@adweek.com Erik Oster is Adweek's senior writer covering Agencies.