Marketing Innovation

Sweden Just Listed Itself on Airbnb in Its Latest Inspired Tourism Stunt

Campaign invites all to sample the 'freedom to roam'

The campaign by Forsman & Bodenfors is the latest in a string of creative efforts to boost Swedish tourism.Visit Sweden
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By Patrick Coffee

May 22, 2017

At nearly 173,000 square miles, the country of Sweden is a little bit bigger than your average apartment or mountain house.

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Patrick Coffee

Patrick Coffee is a senior editor for Adweek.

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