Susan Credle to Become IPG's First Creative Advisor

In the new role, Credle will partner with creative leaders across IPG’s agencies to advance the culture of creativity throughout the network for its clients.

In addition to this new role, Credle will continue to serve as chair of global network FCB throughout the remainder of 2024. She will report to IPG CEO Philippe Krakowsky.

As creative advisor, Credle is tasked with infusing creative perspectives into emerging offerings, such as commerce and marketing technology solutions, and ensuring that the holding company’s canvas for creativity includes new and emerging areas like generative AI and systemized creative at scale, according to the company.

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