Leadership & Talent

A Year Since Changing Leadership, FCB Leans Into Creativity

As the agency celebrates 150 years, it's still improving

Tyler Turnbull and Susan Credle of FCB
Tyler Turnbull (l.) and Susan Credle are championing creativity at FCB.FCB
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By Kyle O’Brien

 

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Susan Credle and Tyler Turnbull took the helm at FCB a year ago, and in that time they have been working to elevate the storied agency’s creative output. Not that the IPG agency needed a huge overhaul—in fact, it was named Adweek’s Global Agency of the Year in 2020—but Credle and Turnbull knew they still had some pieces to pull together.

While its regional offices, like FCB India and North America, were turning out notable work, not everything was fully unified for success.

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Kyle O’Brien

Kyle O’Brien is a staff reporter for Adweek and editor of AgencySpy.

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