Super Troopers Star Paul Soter Is a Nimbly-Bimbly Adman

You already know Omelet's director of creative development

Paul Soter isn't just the guy who says 'meow' in Super Troopers—his creative vision is responsible for some of the shop’s best work. Jordan McArthur

You may know Paul Soter as the cop in cult-comedy classic Super Troopers who says “meow” 10 times during a routine highway stop, but the writer, actor and director has spent the past five years as director of creative development at Los Angeles indie shop Omelet. Soter’s creative vision is responsible for some of the shop’s best work, including a Pokemon spot for Super Bowl 50; he regularly works with big-name clients like AT&T, Microsoft and Walmart, and is behind “Scrambled,” the agency’s hilarious original-scripted web series.

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This story first appeared in the April 9, 2018, issue of Adweek magazine. Click here to subscribe.
@kitten_mouse lindsay.rittenhouse@adweek.com Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.