Socialdeviant adds GS&P, Publicis and Mekanism Vet Hart Rusen as CCO

The Chicago agency also opened a content-production studio

Hart Rusen joins Socialdeviant as CCO following a stint with REI Brand Lab. Socialdeviant

Socialdeviant, the Chicago agency launched by former MRM CEO Marc Landsberg in 2012, welcomed Hart Rusen as chief creative officer.

Rusen joins Socialdeviant following a brief stint in-house as creative director for REI Brand Lab. He is an industry veteran of over two decades. He joined REI from Mekanism last August, after spending over two years as creative director at the agency’s Seattle office working on Alaska Airlines and Virgin America. Rusen’s history also includes Publicis Seattle, Tether and Goodby, Silverstein & Partners (GS&P). Rusen has worked with brands such as T-Mobile, Nike, Budweiser, Hyundai, HP, Comcast, Oregon Lottery, Boeing and Papa Murphy’s. At GS&P he worked on “Crash the Super Bowl,” Cannes Lions-winning first-person interactive horror website Hotel 626 for Doritos and reviving Cheetos mascot Chester Cheetah.

“From my first meetings with Marc and [Socialdeviant president Linda Johnson], I knew they were building something special with Socialdeviant and I really wanted to be a part of it,” Rusen said in a statement. “Especially when they talked about their willingness to take risks and place big bets. I share their conviction to develop creative work that pushes boundaries, as well as delivers. We won’t settle for the mundane. We want our brand stories to engage, entertain and inspire.”

Rusen’s arrival coincides with Socialdeviant opening a new content-production studio called All Oars in a 2,400-square-foot space adjacent to its downtown Chicago headquarters. All Oars will expand Socialdeviant’s content creation and production capabilities into areas including live-action production, photo and art production, motion design/animation and post-production.

The opening of the studio follows Socialdeviant adding Lagunitas, CareerBuilder, Disney Channel, E. & J. Gallo Winery and Sam’s Club to its client roster over the last year.

“With Hart onboard and with the opening of our new studio, we’re now able to demonstrate that we are makers in every sense of the word,” Johnson said in a statement.

@ErikDOster Erik Oster is an agencies reporter for Adweek.