Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.
Holiday campaigns often show parents doing whatever it takes to give their kids a perfect Christmas. Just look at this year’s Macy’s ad, in which parents feed into their daughter’s dreams of becoming Santa Claus by transforming their pickup truck into a sleigh-esque vehicle so she can deliver gifts around the neighborhood.
Or this ad from Australian retailer Myer, where a grandfather concocts a massive LED light display outside of his family’s campsite to quell his granddaughter’s fears that Santa won’t be able to find her on Christmas Day.
It’s
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in