Re/Max Launches Review of $36 Million U.S. Media Account

Former 4A's CEO Nancy Hill's consultancy, Media Sherpas, overseeing competition

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Real estate giant Re/Max, which comprises over 125,000 agents in more than 110 countries and territories, is searching for a new home for its U.S. media buying and planning services.

“Re/Max engages in this process every few years to remain competitive and ensure it continues to partner with the agency that will deliver maximum results for its vast network,” a brand representative said in a statement.

Carat is the incumbent media agency of record on the account and will be defending in the review, which is expected to conclude by the end of the year, according to a source with direct knowledge of the review.

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