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The best advertising ideas are often incredibly simple in concept and fantastically detailed in execution. That’s certainly the case with the “Ikea Real Life Series” from Publicis Spain, which recreated the living rooms of popular TV shows using only furnishings from the global retailer.
Created for Ikea in the United Arab Emirates, the campaign quickly exploded across social media worldwide, clicking immediately with fans of the featured (but unnamed) TV shows: Friends, The Simpsons and Stranger Things.
To learn more about what went into the campaign—and what the response has been like for the agency and brand—we caught up with Publicis Spain CCO Eduardo Marques
Adweek: How did this idea of recreating famous TV living rooms first come about?
Eduardo Marques, chief creative officer, Publicis Spain: Pop culture is something everyone relates to.
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