Q&A: How Ikea Recreated Famous TV Living Rooms, Boosting Traffic to Its Products by 50%

'It's probably the most shared Ikea campaign of all time'

Publicis Spain recreated the Friends living room as part of its 'Ikea Real Life Series.' Ikea UAE

The best advertising ideas are often incredibly simple in concept and fantastically detailed in execution. That’s certainly the case with the “Ikea Real Life Series” from Publicis Spain, which recreated the living rooms of popular TV shows using only furnishings from the global retailer.

@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."