PwC’s Jon Finkelstein on How His Existential Crisis Helped Him Overcome Agency Monotony

The executive creative director was 'really bored of the same brief over and over again'

Having read some articles on the rise of consultancies as a formidable force in the advertising world, Finkelstein was tempted by the notion of working on bigger, more multidimensional business challenges. Chi Deng

A little over two years ago, Jon Finkelstein had a moment of existential crisis he thinks is common among longtime creatives in the agency world. A quarter-century of working in creative shops big and small had left him disenchanted with the ephemerality of his work.

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@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.