Publicis to Merge Global Media Networks Spark Foundry and Blue 449

Blue 449 retains domestic brand in 3 key regions

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Today, Publicis Groupe’s Media division announced the union of two agency networks, Blue 449 and Spark Foundry, to create a single entity serving clients around the world.

The two currently include such major brands as Mondelez, Campbell’s, Marriott and Southwest Airlines, among many others, on their client rosters.

This marks the latest in an ongoing series of restructuring and consolidation moves for the holding company, the most recent of which retired the 28-year-old Razorfish brand to create Publicis Sapient.

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