Publicis Groupe Takes a Hard Pivot Toward Consulting With 3-Year ‘Sprint to the Future’ Plan

Arthur Sadoun places less focus on creative work during investor day

Publicis Group CEO and chairman Arthur Sadoun addresses shareholders at the company's first investor day since 2013. Getty Images

Before CEO and chairman Arthur Sadoun took the stage today in front of shareholders in London at Publicis Groupe’s first investor day since 2013, the company unveiled its “2020: Sprint to the Future” plan, detailing the three key areas of growth the industry’s third largest global holding company will focus on over the next three years.

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@kitten_mouse lindsay.rittenhouse@adweek.com Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.
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