Publicis' Awards Ban Is a Chance to Rethink How We Do Cannes

Dial back the awards fetish and focus on growing business

I am now back stateside after an interesting, educational and, yes, entertaining week in Cannes. Without a doubt, Publicis’ announcement that it was completely pulling out of Cannes among other events was the dominant story. It was hard to go 20 minutes without being asked for a reaction.

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