Prudential's Creative Account Leaps From StrawberryFrog to McCann

Financial services company just completed its review

Prudential worked with StrawberryFrog on last year’s “Who’s Your Rock?” campaign, which revived the insurers iconic Rock of Gibraltar logo first used in 1896. In the campaign, StrawberryFrog positioned Prudential as a supportive force, celebrating parents, teammates and friends set to the Marvin Gay classic, You’re All I Need to Get By.

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