Proximo Spirits Sends $20 Million Jose Cuervo Account to Mekanism

The agency's first campaign, '#CincoToGo,' launched on April 28

The Mekanism logo in between two bottles of Jose Cuervo
Mekanism will be tasked with strengthening Jose Cuervo’s positioning as a category-founding brand. Mekanism/Jose Cuervo

Proximo Spirits has selected independent agency Mekanism as agency of record for its Jose Cuervo tequila brand.

@ErikDOster Erik Oster is an agencies reporter for Adweek.