At Proto, a Consultancy Started by Former R/GA Leaders, ‘We Are Creating New Things’

100 days in, the firm is working with four companies

Six of Proto's seven founders come from R/GA. Proto

In September, a slew of R/GA leaders—six, to be exact—left the agency to form an unnamed innovation consultancy. Roughly 100 days in, its founders have gotten around to sharing its name, Proto, in addition to details regarding how it will operate and work with clients. 

@Minda_Smiley minda.smiley@adweek.com Minda Smiley is an agencies reporter at Adweek.