Ad of the Day

Progressive Made an Ad 'Where Nothing Happens,' With One Notable Exception

The spot from Arnold offers a reprieve after an overly eventful year

Does a frayed world need more surprising twists?
Progressive
By David Griner

April 19, 2021

A year ago, marketers were understandably uncertain about what tone to strike with their ads. Was it OK to be distractingly funny? Would somber empathy come across as insincerity?

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

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