Postpartum Brand Frida Mom Offers Advice on Avoiding Dicks (Literal or Otherwise) After Birth

Ad from Ryan Reynolds' Maximum Effort offers solidarity in the face of countless frustrations for new moms

Frida Mom warns new mothers to avoid dicks in new PSA—and not just the anatomical kind. Frida Mom / Maximum Effort

It’s well known that new mothers should avoid having sex for six weeks after birth. But in case that advice has passed you by, postpartum brand Frida Mom says it loud and clear in a new spot that spoofs medical ads: “No dicks allowed.”

@saramayspary Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.