Post-NBA, Dwyane Wade Begins His Marketing Era as Chief Culture Officer for CAA Sports

The business-savvy basketball star will launch CAA AMP to provide brand-focused strategy

NBA legend Dwyane Wade may have retired at the end of the 2018-19 season, but there’s little downtime in his future. The 13-time All-Star is launching a new company with powerhouse talent agency CAA to help marketers connect with diverse audiences.