Post-NBA, Dwyane Wade Begins His Marketing Era as Chief Culture Officer for CAA Sports

The business-savvy basketball star will launch CAA AMP to provide brand-focused strategy

Dwyane Wade embarks on his post-playing career with CAA. Bob Metelus

NBA legend Dwyane Wade may have retired at the end of the 2018-19 season, but there’s little downtime in his future. The 13-time All-Star is launching a new company with powerhouse talent agency CAA to help marketers connect with diverse audiences.

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@TLStanleyLA T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.