Playtex Selects Digitas as Creative and Media Agency of Record

Shop will also handle menstrual brands Carefree, Stayfree and o.b.

A team of three women at Digitas will lead the Playtex account. Playtex

Digitas has been named integrated creative and media agency of record in the U.S. for Playtex, Carefree, Stayfree and o.b., a suite of menstrual brands owned by Edgewell Personal Care. The agency beat out eight others to win the business, according to the company.

@Minda_Smiley Minda Smiley is deputy Agencies editor at Adweek.