Caroline Winterton has left her post as CEO of independent agency Barton F. Graf, a role she took on last year, to join Digitas as managing director of its New York region.
In her new role, she’ll be tasked with overseeing the Publicis agency’s New York and Atlanta offices, working with clients including American Express, Comcast, BlackRock and Macy’s.
She takes on responsibilities previously held by Clint Simpson, who was recently promoted to global chief media officer at Digitas. She will report to Jodi Robinson, president of Digitas North America.
“Caroline is a top talent who has worked with some of the world’s best brands,” said Robinson in a statement. “She’s a creative problem-solver who helps clients build their businesses and a leader who inspires her teams. And she does it all with strength, smarts and humor. Caroline is a perfect fit for Digitas, and I can’t wait to see how our already-strong New York region will flourish under her leadership.”
Prior to Barton F. Graf—which went through a round of layoffs earlier this year—Winterton was partner, evp and global account director at Grey New York., where she ran Pringles, Febreze, Downy, Bose and Walgreens.
Earlier in her career, she worked at agencies including TBWA\Chiat\Day New York, Arnold Worldwide, Wieden + Kennedy and Ogilvy.
“I’ve been an admirer of Digitas—its work, its talent, and its culture—for many years,” said Winterton in a statement. “With strategy, media, data, tech and creative capabilities all under one roof, Digitas is uniquely positioned to deliver seamless solutions that solve client challenges. I’m thrilled to be joining this incredible organization and I can’t wait to get started.”