Pitch CEO Exits to Join Reese Witherspoon’s Hello Sunshine as Head of Brand Studio

Rachel Spiegelman took up her prior role in 2017

She will report to Hello Sunshine CEO Sarah Harden. Courtesy of Rachel Spiegelman

Pitch CEO Rachel Spiegelman will be leaving her position to pick up the role of head of brand studio at Reese Witherspoon’s Hello Sunshine, according to an announcement from the media company.

Reporting to Hello Sunshine CEO Sarah Harden, Spiegelman will lead efforts to partner with “mission-aligned brands who respect the power of the female consumer” and will collaborate with them to create “elevated storytelling franchises and experiences that entertain, generate new conversations and deepen brand connection.”

“I cannot wait to join the brilliant, collaborative, fearless Hello Sunshine team,” Spiegelman said in a statement. “Hello Sunshine strives to bring female-centered stories to the forefront of our culture and I am truly thrilled to have the opportunity to use my experience in entertainment, business and brand development to make that happen.”

Actor, producer and entrepreneur Witherspoon founded Hello Sunshine in 2016 to leverage female voices and “change the narrative for women.” The company produces everything from feature films to digital content.

“Rachel brings an incredible track record in scaling high growth companies through creative storytelling that solves real business problems for brands,” Hayden said in a statement. “She’s that rare combination of creative thought-leader, world-class operator and business builder that makes her the perfect person to run Hello Sunshine’s brand studio.”

Spiegelman was promoted to CEO of Pitch at the start of 2017, having been with the agency since 2008, working with brands such as Pepsi and Netflix. Before her time there, she served in leadership roles at entertainment companies including Twentieth Century Fox, Warner Bros. and MTV.

“Rachel has been an instrumental part of Pitch’s success from its inception 10 years ago,” Sara Bamossy, president and chief strategy officer of Pitch, said in response to Spiegelman’s exit. “We’re thankful for the passion she has brought to the agency during her time here and wish her all of the best on her new adventure. At Pitch we look forward to the next chapter with excitement and energy, a strong leadership team in place, amazing clients and a vision to drive continued growth.”

Pitch confirmed that it will be leaving the CEO position open, as it does not project day-to-day operations to be disrupted by Spiegelman’s departure.

@kitten_mouse lindsay.rittenhouse@adweek.com Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.