Reese Witherspoon’s Hello Sunshine Is on a Hot Streak

With TV shows, podcasts, even brand partnerships, the media company spotlights women’s stories

Witherspoon founded media company Hello Sunshine in 2016. Hello Sunshine

Hello Sunshine might be best known for producing Reese Witherspoon’s latest projects like Big Little Lies, The Morning Show and Little Fires Everywhere, but it’s much more than just a film and TV production company. It also makes podcasts, audio storytelling and digital series—all of which feature women at the center of their stories. When Witherspoon—Adweek’s Media Visionary—founded Hello Sunshine in 2016, “one of the ambitions was we’ve got to be good at storytelling that’s meeting women where they’re spending their time. And women are spending their time on all of these platforms,” says CEO Sarah Harden.

This story first appeared in the Oct. 26, 2020, issue of Adweek magazine. Click here to subscribe.
@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.