Pet Tech Startup Translates Canine Behavior Into Human Language in 'Dog, Understood'

The campaign from DCX Growth Accelerator touts an AI-powered smart monitor

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In a sweeter-than-sugar video montage, several dogs snooze away the day—a few drooling and snoring—while their owners wonder just how much shut-eye a pound puppy really needs.

One asks: “Is it possible we adopted a sloth?”

The 15-second spot—while clearly trading off the adorableness of a belly-up spaniel sacked out like a human—has some weighty issues on its mind, specifically what a dog’s behavior says about its health.

DCX Growth Accelerator, Whistle Health

In its first major campaign, a brand called Whistle Health drops a series of short-form ads that pose everyday questions about dog activity and aim to show how its AI-enabled smart device can provide answers.




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