Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
In a sweeter-than-sugar video montage, several dogs snooze away the day—a few drooling and snoring—while their owners wonder just how much shut-eye a pound puppy really needs.
One asks: “Is it possible we adopted a sloth?”
The 15-second spot—while clearly trading off the adorableness of a belly-up spaniel sacked out like a human—has some weighty issues on its mind, specifically what a dog’s behavior says about its health.
In its first major campaign, a brand called Whistle Health drops a series of short-form ads that pose everyday questions about dog activity and aim to show how its AI-enabled smart device can provide answers.
Does
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in