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As it aims to showcase how pasta can be a sign of love, not just a pantry staple, Barilla has announced the appointment of Publicis Italy as its new lead agency at a global level.
Taking over the contract from 72andSunny, Publicis Italy will handle global responsibility for the creation, data strategy and production of communication campaigns across Barilla’s pasta and ready-made sauce categories.
In their first global campaign together, the brand and agency use emotion to showcase the value of preparing a dish of pasta for someone.
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