Join the Adweek live virtual summit Elevate: AI on July 12 to explore the cutting-edge trends, tools and platforms becoming the norm in ad campaigns. Sign up with code: ADWEEKAI50 for 50% off.
More than two years after 17-year-old Joaquin Oliver was killed along with 16 of his classmates in a school shooting that shocked the nation, his parents have digitally recreated his likeness to deliver a powerful final message.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in