Parkland Victim’s Parents Digitally Recreate Their Son’s Likeness for Gun Control PSA

The campaign puts generative AI tech to powerful use

Joaquin Oliver's parents, Patricia and Manuel
The parents of 17-year-old Joaquin Oliver, who was killed in the Marjory Stoneman Douglas shooting in 2018. McCann

More than two years after 17-year-old Joaquin Oliver was killed along with 16 of his classmates in a school shooting that shocked the nation, his parents have digitally recreated his likeness to deliver a powerful final message.

@patrickkulp Patrick Kulp is an emerging tech reporter at Adweek.