Parkland Victim’s Parents Digitally Recreate Their Son’s Likeness for Gun Control PSA
The campaign puts generative AI tech to powerful use

The parents of 17-year-old Joaquin Oliver, who was killed in the Marjory Stoneman Douglas shooting in 2018.
McCann

More than two years after 17-year-old Joaquin Oliver was killed along with 16 of his classmates in a school shooting that shocked the nation, his parents have digitally recreated his likeness to deliver a powerful final message.