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In a new initiative from Change the Ref, the organization created by the parents of Parkland school shooting victim Joaquin Oliver, the classic game Operation is reimagined to confront audiences with the physical destruction assault rifles cause.
FCB Health Network agency Area 23 chief creative officer Tim Hawkey said the project grew out of a desire to communicate the medical perspective on gun violence, which he called “a whole other side of the assault rifle argument,” that few people were talking about.
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