Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.
Omnicom’s Merkley+Partners has elevated 16-year veteran of the full-service agency, Scott Gelber, to the new position of president.
Gelber, the first to hold this role in the shop’s 25-year history, most recently served as chief digital officer, a title he picked up in 2016. Before he was named chief digital officer, Gelber served as digital lead on client business in automotive, financial, pharmaceutical, luxury, consumer packaged goods, dining and entertainment.
Throughout his career at Merkley+Partners, Gelber has handled all digital marketing and media activation, pioneered new targeting technologies and implemented “advanced” return-on-investment measurement practices.
“Brands increasingly see the appeal of bundled strategy, creative, media and digital under one roof,” Alex Gellert, CEO of Merkley+Partners, said in a statement.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in