Omnicom’s Merkley+Partners has elevated 16-year veteran of the full-service agency, Scott Gelber, to the new position of president.
Gelber, the first to hold this role in the shop’s 25-year history, most recently served as chief digital officer, a title he picked up in 2016. Before he was named chief digital officer, Gelber served as digital lead on client business in automotive, financial, pharmaceutical, luxury, consumer packaged goods, dining and entertainment.
Throughout his career at Merkley+Partners, Gelber has handled all digital marketing and media activation, pioneered new targeting technologies and implemented “advanced” return-on-investment measurement practices.
“Brands increasingly see the appeal of bundled strategy, creative, media and digital under one roof,” Alex Gellert, CEO of Merkley+Partners, said in a statement. “Scott has the perfect experience and mindset to lead us forward because he understands all of these disciplines and has long ensured they work together efficiently and effectively for our clients.”
Gellert added, “In filling this new position with Scott, I know we’ve found the right person for our clients and our culture.”
Merkley+Partners noted that it created the president position to support expanding capabilities within the agency. In his new role, Gelber will be responsible for advancing integration of the agency’s strategy, creative, digital and media offerings.
“Truth is, I’m a product of the unique environment at Merkley,” Gelber said in a statement. “I’m proud of my work here and honored to be recognized for it with this new position. I’ve been fortunate to work with clients and on teams that demanded effective integrated solutions, and that’s something that only happens at a place like this.”
Gelber said he also will focus on maintaining “a close-knit company culture” among clients and staff in his new role.
“My goals are to stay true to what makes us successful while embracing innovation and tackling industry challenges ahead,” Gelber added. “We’re in a unique position and I intend to make the most of it. I’m thrilled to be given the chance to help shape the future of a special place.”