Omnicom Launches Marketing and Insights Platform to Track Consumers Across All Practices

Omni was built out of Annalect

Omnicom said the platform will continuously measure and optimize all activities around client performance “at every step of the consumer journey.” Omnicom

Today, Omnicom Media Group unveiled a new “people-based precision marketing and insights platform” called Omni that’s designed to deliver a single view of the consumer, which can then be tracked and shared across the holding company’s various practices including creative, customer relationship management (CRM) and media.

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@kitten_mouse lindsay.rittenhouse@adweek.com Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.