Omnicom Launches Marketing and Insights Platform to Track Consumers Across All Practices

Omni was built out of Annalect

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Today, Omnicom Media Group unveiled a new “people-based precision marketing and insights platform” called Omni that’s designed to deliver a single view of the consumer, which can then be tracked and shared across the holding company’s various practices including creative, customer relationship management (CRM) and media.

According to an Omnicom statement, Omni will help the network of agencies work, collaborate and deliver value across generating insights, audience building, channel planning, creative development and message distribution.

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