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It’s not obvious why full-service influencer agency Obviously got its name—unless you know a certain inside joke. The shop’s founder and CEO, Mae Karwowski, said that when she was working at lifestyle site Gilt City, co-workers finished off their summary of what other team members were doing with: “And with social, obviously, Mae is doing whatever it is she does.”
Obviously began five years ago and distinguishes itself with a technology platform that allows its team to handle all of a given client’s influencer needs, from beginning to end.
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