Obviously Caters to Its Clients With an Army of Influencers

Half a million popular people give this shop an edge

It’s not obvious why full-service influencer agency Obviously got its name—unless you know a certain inside joke. The shop’s founder and CEO, Mae Karwowski, said that when she was working at lifestyle site Gilt City, co-workers finished off their summary of what other team members were doing with: “And with social, obviously, Mae is doing whatever it is she does.”

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This story first appeared in the October 15, 2018, issue of Adweek magazine. Click here to subscribe.