General

Newell Brands Consolidates Global Business With WPP

Holding company will create a dedicated unit for the client

Newell consolidates all marketing efforts with a dedicated WPP unit called Team Newell.Newell Brands
By Lindsay Rittenhouse

December 18, 2018

Newell Brands announced today that it’s expanding its relationship with WPP by appointing it as its global communications partner across all brands—including Rubbermaid, Elmer’s, Paper Mate, Sharpie, Yankee Candle, Marmot, Coleman and more—following a review.

Lindsay Rittenhouse

Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.

Recommended articles
Microlearning

How Publisher Audits Reduce Fraud Risk and Improve ROI

The Power of Advertising on the Second Screen

Maximize the Value of First-Party Data for Today and Tomorrow

Mastering the Art and Science of Subscriber Care

You Might Like

First-Party Data Is Your Future

By Tom Affinito, Global Product Marketing Lead, Identity, LiveRamp

The Marketer’s Guide to Getting Even Better Results From Retail Media Platforms

By Epsilon

Cracking the Code to Reach Professional Audiences

By Mediaocean

How Pharma Marketing Can Ride the Audio Wave Into Modern Times

By Lee Ann Longinotti

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"agencies"}