Newell Brands Consolidates Global Business With WPP

Holding company will create a dedicated unit for the client

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Newell Brands announced today that it’s expanding its relationship with WPP by appointing it as its global communications partner across all brands—including Rubbermaid, Elmer’s, Paper Mate, Sharpie, Yankee Candle, Marmot, Coleman and more—following a review.

WPP first began working with Newell in 2016 when the brand handed lead global creative duties from BBH to J. Walter Thompson (which will merge with digital network Wunderman in January to form Wunderman Thompson).

“We are delighted to have expanded our relationship with such a valued client and to support Newell with our simple, integrated offer that harnesses the full power of WPP for clients,” WPP CEO Mark Read said in a statement.

WPP will create a dedicated unit called Team Newell to serve the client comprised of Wunderman Thompson, VMLY&R, Mindshare,

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