WPP Officially Merges VML and Y&R, Creating a New ‘Brand Experience Agency’

Jon Cook to lead VMLY&R from Kansas City

The new company will employ 7,000 individuals around the world. VMLY&R

WPP confirmed the news today, first reported by The Wall Street Journal on Sunday and backed up by sources close to the matter, that it will merge creative agency Y&R and digital network VML to create a new entity called VMLY&R.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.