Leadership & Talent

WPP Officially Merges VML and Y&R, Creating a New ‘Brand Experience Agency’

Jon Cook to lead VMLY&R from Kansas City

The new company will employ 7,000 individuals around the world. VMLY&R

By Patrick Coffee

September 26, 2018

WPP confirmed the news today, first reported by The Wall Street Journal on Sunday and backed up by sources close to the matter, that it will merge creative agency Y&R and digital network VML to create a new entity called VMLY&R.

Patrick Coffee
@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.
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