New WPP CEO Announces First 3 Executive Appointments

Mark Read appointed chief organizational, technology and client officers

WPP CEO Mark Read made a series of executive appointments Getty Images

Mark Read made his first round of executive appointments since officially taking over as WPP CEO a little over a month ago.

A spokesperson for WPP confirmed a series of three reported executive appointments but declined to comment further.

Andrew Scott, who previously served as co-chief operational officer along with Read following the resignation of former CEO Martin Sorrell, will now take on the COO role on a permanent basis. Scott will be responsible for overseeing the company’s operational structure and leading acquisitions.

Lindsay Pattison will move from her role as chief transformation officer to a position as chief client officer, leading client relationships, driving growth and ensuring clients have access to WPP talent.

WPP U.K. CEO and Wunderman global chief technology officer Stephan Pretorius will now serve as chief technology officer for WPP. Pretorius will take his experience at Wunderman and apply it across the holding company, focusing on WPP’s data and technology offerings to clients, while working with WPP global CIO Robin Dargue and technology leads for specific WPP organizations.

The news follows WPP’s merger of digital network VML and creative agency Y&R last month to create VMLY&R, which Read said in a statement at the time was “an important step as we build a new, simpler WPP that provides clients with a fully integrated offering and easy access to our wealth of talent and resources.”

Earlier last month, Read outlined a three-year turnaround plan for the holding company at an investment meeting hosted by Goldman Sachs. Part of the post-Sorrell refresh will include a new home, as WPP announced in August that it will leave its longtime London headquarters.

@ErikDOster Erik Oster is an agencies reporter for Adweek.