General

New Database for Uncovering Female Talent in the Ad Industry Targets Junior, Mid-Level Creatives

InVisible Creatives wants more women in creative director positions

InVisible Creatives aims to promote the work of otherwise overlooked junior, mid-level and senior creatives in advertising.InVisible Creatives
By Lindsay Rittenhouse

September 25, 2018

A new global database aimed at unveiling female talent in the ad industry hopes to finally raise the amount of women holding creative director positions—which today remains at just around 11 percent.

Lindsay Rittenhouse

Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.

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