This Creative Director Intends to Find Out 'Where Are the Boss Ladies?'

Mara Lecocq's database aims to compile a full list of current ad women

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Where are the boss ladies?

Mara Lecocq, a freelance creative director and self-described “detective,” isn’t just posing that question to the advertising industry—she’s setting out to answer it herself.

“I’ve always been super passionate about bringing diversity to male-dominated industries, but I’m also a practical person,” Lecocq explained. “So when I heard things over and over again like ‘we can’t find any women,’ I decided to find a solution.”

About two weeks ago, Lecocq created a simple spreadsheet listing 15 ad women she knew in top roles, calling on others in the industry to contribute more names.



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